I’m Dominick Finetti — a Houston-based community and social strategist with 10+ years running multi-brand ecosystems for Mattel, AMD, Logitech, Cisco, and MD Anderson. The job description for the Astros Social Media Manager role reads like my résumé in reverse. So I built you the playbook before the interview.
No hand-holding required. No ramp time. Drop me on the team and I ship in week one.
The job description names five distinct ancillary properties — each with its own audience, cadence, and conversion goal. Below is a working voice bible for each, written this week, ready for the team to red-line in week one.
Translate the Astros' on-field momentum into measurable, human community impact across youth sports, military families, childhood cancer, and homelessness.
Cadence: 3 posts/wk + 1 long-form story/mo + tentpole campaign per pillar/qtr.
Primary KPI: Donation-attributed traffic from social (UTM) + saved/share ratio.
Cold open: Marcus, 9, steps into the batter's box at the Youth Academy. Cut: Coach Hernandez places a ball in his glove. "You belong here." End card: 1,400 kids. 17 ZIP codes. One Foundation. → Link in bio: how to sponsor a glove.
Day-one ramp plan organized around the home/away schedule, Foundation tentpoles, the Houston Open run-up, and 6 Houston cultural moments worth hijacking. This is the working artifact — not a deck.
Sentiment audit across all 5 ancillary accounts + 12 cultural conversations Houston is having that we should be in (or out of).
Three pilot programs: Foundation UGC engine, Daikin Park first-timer guide series, Orbit chaos calendar.
Public 90-day impact dashboard for Foundation. Sponsored content reporting framework operational by week 10.
One concept that lives across all 5 ancillary brands, anchors the Foundation, and gives Corporate Partnerships a sponsorable umbrella. Designed to run end-to-end in 6 weeks.
Houston is a city of arrivals. People come here to build something — a career, a family, a recovery, a comeback. The Astros’ 2025 platform is “Built For This.” The Foundation is the proof.
A 6-week UGC campaign where Houstonians complete the sentence:“I was built for ____.”Foundation pillars provide the answers. Ancillary brands provide the distribution. Corporate Partnerships provide the match.
Photo essay slot 1: a Youth Academy kid. Slot 2: a military veteran. Slot 3: a cancer warrior. Slot 4: a homelessness recovery story. Slot 5 collapses all four faces into one frame stitched together with the orange Astros seam.
Each 22-second video opens cold with a Houstonian saying what they were built for. Hard cut to Foundation programming making it possible. Hashtag #BuiltForHouston. Built for stitching, sound-on, midnight-drop cadence.
Every Sunday game in August, every home run triggers a $1,000 Foundation match (publicly tracked in a live thread). The thread becomes the gameday companion content. Drives ticket buyers into Foundation orbit organically.
Orbit's chaos energy meets Foundation's quiet impact. He hands a kid a glove. He carries flowers to a veteran. He sits silent at the cancer ward. Mascot account and Foundation account cross-post — Orbit is the bridge that brings the casual fan to the serious work.
On-course activation: every charity dollar pledged at the tournament gets routed through the campaign. The pavilion itself is content — gallery shots, pledge moments, a live counter visible from the broadcast cam. Sponsored-content surface for partner activation.
Modeled against my prior Hot Wheels × MSCHF (2.7M impressions in 48hr) and Cisco goCSAP (475K reach, $50K earned media) benchmarks, scaled for Astros’ existing audience reach.
No vanity metrics. Each one comes from a program I personally built, ran, or shipped — across collector drops, live-ops content, ambassador programs, and Houston-grown communities.
Users managed across a multi-brand collector ecosystem
Community replies moderated, voiced, and converted
Social followers across a live-ops content ecosystem
Impressions on a single drop — sold out in 5 minutes
Earned reach via an ambassador program built from zero
Earned media value — direct sponsorship-equivalent ROI
Houston-based healthcare professionals engaged
Members grown from zero on Discord
Ten years across Mattel, Logitech, AMD, Cisco, and MD Anderson taught me that the first 30 days are about listening — but the first 7 are about earning trust through output. I bring my own tools, my own templates, my own moderation playbook, and my own shot list. The team gets a teammate, not an onboarding project.
Toys, education, and student campaigns. Different audiences, identical job: build brand-aligned systems that move real behavior. Open any case study below.
A field-system campaign built around 100 repeatable campus missions, platform-specific roles, and an organic-first growth engine — turning one big number into local moves that ship.
Game schedules + Foundation events + Houston Open + community moments. Same muscle: turn one big number into local missions.
A 4-year community OS across Barbie, Hot Wheels, Monster High, and MOTU — 883K members, 1.2M forum topics, four membership clubs, and a Cannes Lions–winning Hot Wheels × MSCHF drop.
Five Astros ancillary brands under one umbrella is the same job. I've already proven the model.
End-to-end build of an 11-ambassador campus program with handbook, mission cadence, Discord community, and a 60-day Summer Scholars pilot — operated with documented budget discipline.
Foundation work needs the same discipline: weekly meetings, periodic reporting to leadership, and community moderation that scales.
Most candidates list references on a separate PDF you'll never read. Here are the words from the people who hired me, managed me, and built campaigns alongside me. Full contact details available on request.
“Dom saw an opportunity to strengthen our Community by building a tighter relationship with our volunteer moderators (which swelled from 10 to 20 during Dom's tenure). His ideas for a brand collaboration between Mattel and MSCHF were intrinsic to the amazing marketing campaign we launched, and Mattel won multiple awards for that campaign.”
“Dom exceeded all expectations. He learned nuances of the role very quickly and was adept at working as a team to expand and grow the position to provide real corporate muscle to our goals. Dom is also highly creative and provides unique talents that will enrich any environment.”
“For every drop, we knew that we could rely on Dom to give us a strong read on community sentiment, and his insights directly contributed to us moving closer to our goals. People loved to include Dom on brainstorms — he always had fresh ideas and was ready to champion our brands.”
“Dom and I collaborated on a number of projects for the Hot Wheels Collector community. He's a team player, a problem solver, and always had a strong point of view. He cares deeply about the experience of community members, transparency, and how our brands showed up in community spaces.”
“We relied heavily on his expertise and deep understanding of our fans and members to create a continuous feedback loop around product sentiment for every drop. He consistently had his finger on the pulse of our community and was instrumental in building programs that drove engagement.”
“Dominick's ability to work within several projects simultaneously and keep everything organized and on point is unparalleled. His knowledge of digital marketing and social media is on par with other industry professionals. He knows how to dig deep, looking at metrics and industry trends.”
Two additional managerial references (Bonnie Nakornratana, Mattel · Randy Levinson, NVIDIA) and full contact details for everyone above available immediately on request.